As a member of the Surf design and pre-sale teams, I created a mobile app concept for the country’s largest hardware stores chain.

The goal was to move away from a typical e-commerce platform and show how such an app could assist young families and millennials with renovations and home products selecting.

Client

International trade chain of stores for construction and household goods.

Key features

The app was designed with an emphasis on engaging content, editorials and expert assistance. The idea was to make the first renovation experience as easy as possible for young people who had never dealt with it before.

Design Projects & Status Tracking

Pick a ready-made design solution or order a custom project and track the execution progress.

Chat with an expert

Get renovation advice from experienced pros via in-app chat.

Articles & Items Selections

Users get advices from interior designers.

Renovation calculator

Type in room dimensions, and the app will find all the required items in the store.

Integrated Product Advice

Learn more about each item directly on the product page.

AR

See how that paint color, wallpaper, or finish will look in your space before buying.

The result

We moved away from a typical e-commerce experience toward a full-fledged renovation assistant, transforming a dull building supply store into an engaging, living magazine. Selling through personalized content is the major trend in e-commerce, and we leveraged it to the fullest.